CRO Roundtable 223
October 18, 2024 Select 1 or 2 players. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, Craig Sullivan, and Tim Mehta for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us this Friday, September 25. One Sentence Takeaway Trustworthy presentation of […]
Test Targeting Conditions
Episode 28 https://youtu.be/oWEVZdPsBZE Matt and Iqbal dive into the technical details and importance of test targeting conditions in A/B testing with guest Jonas Alves. The episode highlights the complexities of segmenting users for experiments to ensure accurate and reliable results. They focus on effective test targeting conditions for A/B experiments, emphasizing the importance of precisely […]
CRO Roundtable 221
September 4, 2024 It’s a state of mind. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, and Craig Sullivan for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us this Friday, October 11. One Sentence Takeaway AI integration in CRO is being pursued […]
How Many Metrics Should You Track?
Episode 27 https://youtu.be/GXZns_mEMuQ Matt and Iqbal discuss the optimal number of metrics to track for A/B tests and experiments. Too few metrics can result in action paralysis and wasted efforts due to lack of actionable insights. Conversely, too many metrics can lead to analysis paralysis, slowing down decision-making and test construction. We share past experiences […]
CRO Roundtable 219
September 20, 2024 I hope this message finds you well. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, Jakub Linowski, and Jorden Lentze for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us this Friday, September 27. One Sentence Takeaway Targeting […]
CRO Roundtable 218
September 13, 2025 Am I mistaken in thinking that this is the best idea ever? It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, Craig Sullivan, Jorden Lentze, and Marcella Sullivan for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us next Friday. […]
Episode 26: When to Decide What Metrics to Track
https://youtu.be/6JnPEgVLDbo In this episode, Matt Beischel and Iqbal Ali discuss the process for determining the right metrics to track when running tests and performing research. The topic originated from a LinkedIn post by Nils Koppelman. Key points discussed include: Importance of Metrics: Metrics should be in a balanced “Goldilocks zone”—neither too few (leading to directionless […]
CRO Roundtable 215
August 23, 2024 I can no longer hold a normal conversation. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, Slobodan Manić, Mike Kust, and Jorden Lentze for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us next Friday. This Time We […]
CRO Roundtable 214
August 16, 2024 Stay a while and listen. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, Shiva Manjunath, Craig Sullivan, Nils Koppelmann, and Slobodan Manić for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us next Friday. One Sentence Takeaway Integrating […]
Episode 25: What’s Your Primary Metric?
https://youtu.be/rPXGo9XgtjI Matt and Iqbal explain how to select primary metrics for experiments and A/B tests. They explore the definition of a primary metric as the key metric used to evaluate the success or impact of changes being tested. They emphasize that while conversion rate is often considered a primary metric, it is not always the […]