CRO Roundtable 231

Cross-functional skills, strategic testing, and AI-driven innovations are pivotal for the future of product management and experimentation.

Novelty and Familiarity Effects

CRO Talks Podcast - Episode 29 - Novelty and Familiarity Effects

CRO Talks Podcast – Episode 29 https://youtu.be/6hnbhjYMEEg The TL:DL – A One-Sentence Takeaway Novelty and familiarity effects are often overstated but rarely proven in practice. The Full Episode Summary Novelty effects are heightened interest or engagement resulting from new or unfamiliar stimuli. Familiarity effects relate to users’ comfort with known designs and features, which can […]

CRO Roundtable 230

Experimentation is increasingly viewed as a skill integrated into product or marketing roles rather than a standalone discipline, emphasizing adaptability and cross-functional relevance.

CRO Roundtable 229

Effective QA and data visualization practices, coupled with clear stakeholder communication, drive successful experimentation outcomes.

CRO Roundtable 228

Understanding and optimizing the entire user journey—from initial trigger to post-conversion—is key to driving meaningful improvements in CRO.

CRO Roundtable 226

November 8, 2024 Earn a free promo every 5 punches. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, Craig Sullivan, and Marcella Sullivan for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us this Friday, November 22. One Sentence Takeaway Effective […]

CRO Roundtable 224

February 16, 2024 Please detach before depositing check. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel and Jorden Lentze for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us this Friday, November 1. One Sentence Takeaway Automation in CRO operations can save hours of […]

CRO Roundtable 223

October 18, 2024 Select 1 or 2 players. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, Craig Sullivan, and Tim Mehta for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us this Friday, September 25. One Sentence Takeaway Trustworthy presentation of […]

Test Targeting Conditions

CRO Talks Podcast - Episode 28 - Test Targeting Conditions

Episode 28 https://youtu.be/oWEVZdPsBZE Matt and Iqbal dive into the technical details and importance of test targeting conditions in A/B testing with guest Jonas Alves. The episode highlights the complexities of segmenting users for experiments to ensure accurate and reliable results. They focus on effective test targeting conditions for A/B experiments, emphasizing the importance of precisely […]

CRO Roundtable 221

September 4, 2024 It’s a state of mind. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, and Craig Sullivan for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us this Friday, October 11. One Sentence Takeaway AI integration in CRO is being pursued […]