Enjoy your e-gift card. It’s the CRO Roundtable Roundup!
Thanks to Matt Beischel and Iqbal Ali for joining us.
Want to get in on the action and talk with cool CRO people like this?
One Sentence Takeaway
I’m a busy person; give me the TL:DR
Automated experiment updates should only trigger when action is needed to avoid information fatigue and drive meaningful engagement.
The Notes
What we discussed this week
- Finding User Testers
- Seeking technically aware but inexperienced testers
- Exploring benefit-in-kind time exchanges
- Consideration of conflict of interest
- Automation of Experiment Reporting
- Email updates are often ignored due to over-frequent, unimportant content
- Daily status reports create noise without actionable data
- Trigger-based alerts are typically more effective than routine updates
- The Use of Dashboards vs. Emails
- Dashboards offer dynamic, up-to-date data access
- Emails become outdated quickly and lack interactivity
- Preference for summary dashboards with drill-down options
- Internal Stakeholder Communication
- Stakeholders don’t need day-to-day test data
- Weekly emails too frequent for many decision-makers
- Email fatigue leads to ignoring potentially useful data
- Value of Notifications
- Must clearly communicate when something changes
- “Everything’s okay” alerts often become meaningless
- Trigger-based emails preferred over constant reports
- Future of Monitoring with AI
- AI could summarize logs and highlight issues
- Tools like Cursor help diagnose errors efficiently
- Ideal: one morning info dump summarizing systems, meetings, alerts
- Experimentation Tool Limitations
- Many tools aren’t mobile-friendly
- Tools lack proper alerting or summary mechanisms
- Agencies may need custom solutions for visibility across clients
Hey Experimenter!
We’ll be kicking off the summer 2025 Experimentation Elite conference with our first-ever LIVE CRO Talks Roundtable! We want to see you there; come say hi!
- When: June 4th & 5th
- Where: Birmingham, UK
Use discount code CROTALKS10 for 10% off.
The Quotes
Standout quips from this week
- “You should only get an email if it’s a trigger to do something.” — Matt Beischel
- “Don’t send the email. That’s an even better thing, right?” — Iqbal Ali
Book Club
Relevant reads recommended this week
- No books this week, sorry!
CRO Link Digest
Useful and thought-provoking content shared this week
- Test & Learn Community – An online community for CRO & Experimentation
- Cursor – Code editor supplemented by AI
Off-Topic Sidebars
Experimentation isn’t the only thing we talk about at the CRO Roundtable. There’s often a healthy dose of discussion on shared interests, personal passions, and hobbies.
- Morning Productivity Routines
- Affects on health and motivation
- Homer Simpson as an Inventor
- The “everything’s okay” alarm
- Family Bereavement
Sidebar Shareables
Amusing sidebar content shared this week
- The Everything’s OK Alarm – Short YouTube video clip from The Simpsons