Authentic family recipes. It’s the CRO Roundtable Roundup!
Thanks to Matt Beischel, Iqbal Ali, Slobodan Manić, Veronika Morozová, and Craig Sullivan for joining us.
Want to get in on the action and talk with cool CRO people like this?
One Sentence Takeaway
I’m a busy person; give me the TL:DR
AI and similar tools are transforming automation, research, and CRO workflows—but thoughtful implementation still matters more than flashy features.
The Notes
What we discussed this week
- What are Some Cool Automations & Tools You’ve Built?
- Podcast email workflows using Cloudflare Workers
- Redaction tools using server-side LLMs
- Airtable + Zapier to automate event scheduling
- Transcript-to-summary generation
- Problems You’ve Run Into With Scaling Use of AI in Daily Tasks
- Usage limits and performance on free plans
- Comparing model costs with OpenAI and Meta’s LLaMA models
- Utilizing templates, but still needing to do manual curation
- Maintenance when automation breaks
- Building the CRO Book Club
- Book posts are centralized for reusability in weekly summaries
- Sales Demo Strategy
- Mismatched demo expectations
- Some clients react cautiously to AI due to perceived job threats
- Tailor demo depth based on the data maturity of your audience
- Discovery Techniques in Sales
- Emphasize improving your discovery over selling features
- Techniques like “gap selling” and future-state questions
- Asking about OKRs can reveal blockers and buying motivations
- Combatting CRO Industry Hot Takes
- Being critical of LinkedIn hot takes that oversimplify A/B testing
- Real CRO includes research, discovery, and context
- CRO requires nuance—blanket statements about conversion thresholds are harmful
- Prototyping & AI Design Tools
- Lo-fi wireframes vs. interactive prototypes
- Fast prototyping is important for usability testing scenarios
- AI’s Role in CRO Tools
- AI helps find session insights and automate summaries
- Concerns about the premature replacement of core features with AI
- Future tools may allow “search-style” queries for session behavior
Hey Experimenter!
We’ll be kicking off the summer 2025 Experimentation Elite conference with our first-ever LIVE CRO Talks Roundtable! We want to see you there; come say hi!
- When: June 4th & 5th
- Where: Birmingham, UK
Use discount code CROTALKS10 for 10% off.
The Quotes
Standout quips from this week
- “They’re selling the dream, not the product they have.” – Slobodan Manic
- “If you have to get bonuses tied to bounce rates, no one’s fixing the bug.” – Craig Sullivan
- “I think 99 of all these apps are powered by one or two prompts.” – Iqbal Ali
Book Club
Relevant reads recommended this week
Show Your Work!
Reinventing Organizations
Gap Selling
CRO Link Digest
Useful and thought-provoking content shared this week
- Almost no one in my industry knows what they’re doing – LinkedIn post by Haley Carpenter
Off-Topic Sidebars
Experimentation isn’t the only thing we talk about at the CRO Roundtable. There’s often a healthy dose of discussion on shared interests, personal passions, and hobbies.
- Creative ways you have accidentally destroyed hardware
- Destroyed MacBook from antibacterial cleaner mishap
- Running over a laptop with a car
- When will the AI overlords emerge?
Sidebar Shareables
Amusing sidebar content shared this week
- AI 2027 – Interactive article forcasting the future impact of AI by The AI Futures Project