CRO Roundtable 246

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Authentic family recipes. It’s the CRO Roundtable Roundup!​

Thanks to Matt BeischelIqbal Ali, Slobodan Manić, Veronika Morozová, and Craig Sullivan for joining us.

Want to get in on the action and talk with cool CRO people like this?

Join us next Friday.

One Sentence Takeaway

I’m a busy person; give me the TL:DR

AI and similar tools are transforming automation, research, and CRO workflows—but thoughtful implementation still matters more than flashy features.

The Notes

What we discussed this week

  • What are Some Cool Automations & Tools You’ve Built?
    • Podcast email workflows using Cloudflare Workers
    • Redaction tools using server-side LLMs
    • Airtable + Zapier to automate event scheduling
    • Transcript-to-summary generation
  • Problems You’ve Run Into With Scaling Use of AI in Daily Tasks
    • Usage limits and performance on free plans
    • Comparing model costs with OpenAI and Meta’s LLaMA models
    • Utilizing templates, but still needing to do manual curation
    • Maintenance when automation breaks
  • Building the CRO Book Club
    • Book posts are centralized for reusability in weekly summaries
  • Sales Demo Strategy
    • Mismatched demo expectations
    • Some clients react cautiously to AI due to perceived job threats
    • Tailor demo depth based on the data maturity of your audience
  • Discovery Techniques in Sales
    • Emphasize improving your discovery over selling features
    • Techniques like “gap selling” and future-state questions
    • Asking about OKRs can reveal blockers and buying motivations
  • Combatting CRO Industry Hot Takes
    • Being critical of LinkedIn hot takes that oversimplify A/B testing
    • Real CRO includes research, discovery, and context
    • CRO requires nuance—blanket statements about conversion thresholds are harmful
  • Prototyping & AI Design Tools
    • Lo-fi wireframes vs. interactive prototypes
    • Fast prototyping is important for usability testing scenarios
  • AI’s Role in CRO Tools
    • AI helps find session insights and automate summaries
    • Concerns about the premature replacement of core features with AI
    • Future tools may allow “search-style” queries for session behavior

Hey Experimenter!

We’ll be kicking off the summer 2025 Experimentation Elite conference with our first-ever LIVE CRO Talks Roundtable! We want to see you there; come say hi! 

  • When: June 4th & 5th
  • Where: Birmingham, UK

Use discount code CROTALKS10 for 10% off.

CRO Talks Live Sponsored by

The Quotes

Standout quips from this week

  • “They’re selling the dream, not the product they have.” – Slobodan Manic
  • “If you have to get bonuses tied to bounce rates, no one’s fixing the bug.” – Craig Sullivan
  • “I think 99 of all these apps are powered by one or two prompts.” – Iqbal Ali

Book Club

Relevant reads recommended this week

Off-Topic Sidebars

Experimentation isn’t the only thing we talk about at the CRO Roundtable. There’s often a healthy dose of discussion on shared interests, personal passions, and hobbies.

  • Creative ways you have accidentally destroyed hardware
    • Destroyed MacBook from antibacterial cleaner mishap
    • Running over a laptop with a car
  • When will the AI overlords emerge?

Sidebar Shareables

Amusing sidebar content shared this week

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