Fast food with style. It’s the CRO Roundtable Roundup!
Thanks to Matt Beischel, Iqbal Ali, Bree Webber, Craig Sullivan, and Marcella Sullivan for joining us.
Want to get in on the action and talk with cool CRO people like this?
One Sentence Takeaway
I’m a busy person; give me the TL:DR
Precise A/B testing and genuine engagement drive effective CRO strategies and authentic user experiences.
The Notes
What we discussed this week
- Balancing Connection Quality and Quantity on Social Media
- Using LinkedIn for job hunting
- Automated messages are impersonal and easy to see through; don’t do that
- Cold outreach can be overly vague
- Fewer meaningful connections matter more
- Diverse goals create different engagement styles
- Technical configuration methods for audience segmentation
- When should a segment be assigned to a user?
- Useful behavioral data points for segmentation
- Consistency issues in terminology across testing platforms
- Testing sticky add-to-cart variations
- How to capture scroll behavior
- Evaluating when stickiness of UI element should be applied
- UI behavior after interaction with a sticky element
- Lifecycle and Content Iteration for Speaker Presentations
- Repeating talks until content evolves
- Recycling versus iterating presentation content
- Handling SRM (Sample Ratio Mismatch) in experiments
- The importance of visual documentation in technical work
- Hesitation in capturing visual test artifacts
- Automation temptation over manual screenshots
- The UX of Error Messaging
- Don’t let your engineers write UX copy
- Methods for improving error message UX
The Quotes
Standout quips from this week
- “People are paradoxes.” – Matt Beischel
- “You should never give writing the job of error messages to engineers developers, because they have all the empathy of a cornered scorpion” – Craig Sullivan
CRO Link Digest
Useful and thought-provoking content shared this week
- I can’t believe I’m using AI for these things… – LinkedIn post by Lucia van den Brink
- What you need to know about sample ratio mismatches (SRMs) – Personal blog post by Erin Weigel
- Stats 101 — A Visual Guide – article for the Convert Experiences blog by Iqbal Ali
Off-Topic Sidebars
Experimentation isn’t the only thing we talk about at the CRO Roundtable. There’s often a healthy dose of discussion on shared interests, personal passions, and hobbies.
- Travel planning adventures
- Finishing a 3-week road trip with a 14‑hour drive home
- Frustrations with LinkedIn passport verification
- Daylight savings time
- Why do the US and EU do this on different dates?
- Using diaphragmatic breathing for stress relief
Sidebar Shareables
Amusing sidebar content shared this week