Are you sure we’re allowed in here? It’s the CRO Roundtable Roundup!
Thanks to Matt Beischel and Iqbal Ali for joining us.
Want to get in on the action and talk with cool CRO people like this?
One Sentence Takeaway
I’m a busy person; give me the TL:DR
Prioritize maintaining a small, focused business to reduce stress and increase value without the complexities of scaling.
The Notes
What we discussed this week
- Growth Strategies for Small Businesses
- Trade-offs between hiring and raising prices
- Maintaining work-life balance with a smaller team
- The myth of stress-free team management portrayed in media
- Automation of LinkedIn Events
- Using Selenium to automate event creation
- Exploring API limitations with LinkedIn
- Evaluating third-party tools like Zapier
- Company of One Philosophy
- Balancing growth with maintaining autonomy
- Maximizing value without increasing overhead
- Exploring the financial implications of scaling
- Remote Work and Social Interaction
- Importance of virtual roundtables for social engagement
- Challenges of isolation in remote work
- The value of occasional in-person interaction
- Site and Event Management
- Improvements to CRO Talks site
- Finding better calendar plugins
- Editing modules and pages with Elementor
- Building and Managing AI Models Locally
- Running models like Gemini and GPT-4 locally
- Creating specialized AI models with custom knowledge
- Exploring Docker-based setups for AI experimentation
The Quotes
Standout quips from this week
“If I hire somebody, that doesn’t mean I can take a vacation.”
— Iqbal Ali
“The value isn’t in that specifically. It’s in the actual talk that you’re producing.”
— Iqbal Ali
“I hate the term vibe coding… I think it sounds stupid.”
— Matt Beischel
CRO Link Digest
Useful and thought-provoking content shared this week
- Selenium – software for automating website interaction
- Open Web UI – user-friendly self-hosted AI platform designed to operate entirely offline
- Zapier – web workflow automation platform
Book Club
Relevant reads recommended this week

Company of One: Why Staying Small Is the Next Big Thing for Business
What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better—and smarter—solution is simply to remain small? This book explains how to do just that.
Off-Topic Sidebars
Experimentation isn’t the only thing we talk about at the CRO Roundtable. There’s often a healthy dose of discussion on shared interests, personal passions, and hobbies.
- Celsius vs. Fahrenheit for temperature measurement
- Vacation and travel plans for London
- Indoor rock climbing
Sidebar Shareables
Amusing sidebar content shared this week
- No Sidebar Shareables this week, sorry!