You can’t keep me away from the fun! It’s the CRO Roundtable Roundup!
Thanks to Matt Beischel, Iqbal Ali, Veronika Morozová, Bree Weber, Craig Sullivan, and Alun Lucas for joining us.
Want to get in on the action and talk with cool CRO people like this?
One Sentence Takeaway
I’m a busy person; give me the TL:DR
Experimentation Island was an intensive, valuable conference that highlighted differences in experimentation culture between the US and Europe, emphasizing networking and knowledge exchange.
The Notes
What we discussed this week
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Experimentation Island Insights
- It was an intense 3-day schedule with light socializing time
- Totally worth it for creating valuable connections and business conversations
- Cultural differences between US and European conferences
- Europe has stronger existing networks and communities
- The US conference model struggles with weekend scheduling
- Attendee preferences and opinions on keynotes versus unconference sessions
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Form Analytics and Benchmarking
- How to use AI to speed up benchmarking output
- Challenges with form completion rates across industries
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The Application of Typography in Visual Hierarchy
- Use of scaling and proportion in web typography
- Applying typography scales to optimize legibility for different breakpoints
- Differences in legibility between serif and sans-serif fonts
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AI Transcription and Summarization Tools
- Assessment of AI notetakers and transcription models
- Assembly AI preferred for transcription quality
- Importance of accurate transcription to avoid hallucinations
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Using Python for Data Analysis and Automation
- Applications of Python and Google Colab for data visualization
- Difficulties with using Google Colab versus local setups
- Performing regression analysis and correlation studies
- Building and managing multiple Python scripts for streamlined workflows
- Potential integration of Python with local GPT setups
- Applications of Python and Google Colab for data visualization
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E-commerce Experimentation Ideas
- Testing new tabs for product pages to enable comparison
- Impact on add-to-cart behavior and user patterns
- Considerations for mobile versus desktop experiences
The Quotes
Standout quips from this week
“This is fun because now I get to learn from all of you.”
— Bree Weber
“Americans are a little bit more cowboyish… we shoot from the hip.”
— Matt Beischel
“It’s all about making sure you speak to people and don’t just sit there.”
— Alun Lucas
“I don’t want to see another keynote about culture.”
— Matt Beischel
“Kids are walking, talking disease vectors!”
— Craig Sullivan
CRO Link Digest
Useful and thought-provoking content shared this week
- AI Product Management – blog article for Silicon Valley Product Group by Marty Cagan and Marily Nika
- The End of Programming as We Know It – blog article for O’Reilly by Tim O’Reilly
Off-Topic Sidebars
Experimentation isn’t the only thing we talk about at the CRO Roundtable. There’s often a healthy dose of discussion on shared interests, personal passions, and hobbies.
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LinkedIn Search Frustrations
- Difficulties finding company names with generic terms
- Paranoia about profile views when searching past contacts
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Typography and Environmental Design of Roadway Signage
- Influence of UK road sign designers on visual clarity
- Go watch James May’s Top Gear micro-documentary on UK roadway signage
- Family Illness and Parenting Jokes
Sidebar Shareables
Amusing sidebar content shared this week
- No sidebar shareables this week, sorry!