December 13, 2024
There’s a lot of nuance to a squirrel. It’s the CRO Roundtable Roundup!
Thanks to Matt Beischel, Iqbal Ali, Craig Sullivan, and Veronika Morozová for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us this Friday, December 20.
One Sentence Takeaway
This Time We Discussed:
- Experimentation in Product Management
- The folly of focusing only on large-scale tests, not iterative refinements
- Using in-house experimentation platforms
- Importance of testing new product features over content
- Cross-functional skills will define future product roles
- Balancing commercial and product objectives
- AI and Automation
- Integrating AI-generated images in branding
- New AI tools for prototyping and product development
- Role Evolution in the CRO Job Market
- Shift towards hybrid roles requiring diverse skill sets
- Addressing societal impacts of tech-driven job changes
- Job displacement and societal impacts of AI
- The role of government in retraining displaced workers
- Community-focused job roles in tech companies
- Challenges in Experimentation and Growth
- Misconceptions about correlation and causation in testing
- The necessity of scientifically structured testing methodologies
- Networking and Community
- Why it’s important to attend meetups and conferences for professional growth
Quotes of the Week
Standout quips from this week’s roundtable
- “Founder mode? We just called it being a dickhead.” – Craig Sullivan
- “Without failure, you kill creativity.” – Veronika Morozová
CRO Link Digest
Links to interesting, amusing, thought-provoking, or downright silly content shared at this week’s roundtable
- ProductTank – Mind the Product – Local meetups for product people, by product people
- Experimentation Elite Winter ’24 Speaker Presentations
CRO Book Club
by Robert Sutton
What an asshole! How many times have you said that about someone at work? You’re not alone! In this groundbreaking book, Stanford University professor Robert I. Sutton builds on his acclaimed Harvard Business Review article to show you the best ways to deal with assholes… and why they can be so destructive to your company. Practical, compassionate, and in places downright funny, this guide offers:
- Strategies on how to pinpoint and eliminate negative influences for good
- Illuminating case histories from major organizations
- A self-diagnostic test and a program to identify and keep your own inner jerk from coming out
Off-Topic Sidebars
Experimentation isn’t the only thing we talk about at the CRO Roundtable. There’s often a healthy dose of discussion on shared interests, personal passions, and hobbies. This week we had some sidebars about:
- Travel notes about Oslo and its cold weather
Off-Topic Shareables
- No off-topic shareables this week, sorry!