November 8, 2024
Earn a free promo every 5 punches. It’s the CRO Roundtable Roundup!
Thanks to Matt Beischel, Iqbal Ali, Craig Sullivan, and Marcella Sullivan for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us this Friday, November 22.
One Sentence Takeaway
This Time We Discussed:
Experimentation Practices
- Why running replication tests is valuable
- Consequences of failing to run A/A tests
- Managerial skepticism of testing outcomes
- Balancing speed and accuracy
Experimentation Events and Culture
- Insights from the DDMA Experimentation Awards
- Effective conference formats that generate deeper engagement
- Strategies for networking and community building
AI and User Research
- AI’s potential in research task automation and synthesis
- Challenges with black-box AI processes in decision-making
- Areas where AI complements versus replaces human effort
Conversion Optimization Tools
- Recent feature updates to Convert
- Designing effective pricing pages for CRO tools
- Session replay and its role in user behavior research
Experimentation Approaches
- Trade-offs between Bayesian and frequentist testing
- Business cases for A/B testing in startups and small businesses
- Overcoming objections to experimentation with evidence
Quotes of the Week
Standout quips from this week’s roundtable
- “Effective testing isn’t about just doing; it’s about doing it right.” – Marcella Sullivan
- “AI serves the choices; the human decides the meal.” – Craig Sullivan
CRO Link Digest
Links to interesting, amusing, thought-provoking, or downright silly content shared at this week’s roundtable
- DDMA Experimentation Heroes – Experimentation Awards Conference hosted by DDMA
- The Business Value of A/B Testing – Blog article by Georgei Georgiev
- Convert’s new pricing – A/B Testing Software Pricing from Convert Experiences
- Measure Camp – The world’s best analytics unconference
- Experimentation Elite – The UK’s premier Experimentation and Conversion Rate Optimisation event
Off-Topic Sidebars
Experimentation isn’t the only thing we talk about at the CRO Roundtable. There’s often a healthy dose of discussion on shared interests, personal passions, and hobbies. This week we had some sidebars about:
- Tell me about the time you met a famous person
- Accidental bathroom encounters
Off-Topic Shareables
- No off-topic shareables this week, sorry!