February 16, 2024
Please detach before depositing check. It’s the CRO Roundtable Roundup!
Thanks to Matt Beischel and Jorden Lentze for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us this Friday, November 1.
One Sentence Takeaway
Automation in CRO operations can save hours of manual work by centralizing data and streamlining repetitive tasks.
This Time We Discussed:
- Automation in CRO operations
- Centralized data to reduce repetitive tasks
- Automated report generation for time efficiency
- Finding and exploiting your niche
- Pros and cons of specific platform expertise (e.g., Shopify)
- “Technical CRO” as a potential niche
- Perceived expertise vs. broad applicability
- Balancing brand focus with client need
- Networking at conferences
- Attending Experimentation Elite and Conversion Hotel
- Importance of curated networking opportunities
- Participation in the Test and Learn Slack group
- Engaging with CRO communities for insights
- Using social votes and awards for brand promotion
Kameleoon’s thought leader awards strategy - Speero hosting conversion events in different cities (New York, Bogota, London)
- Creating engaging presentations
- Craft a memorable narrative
- Iterative improvements over multiple talks
- Outreach and relationship-building with event organizers
- Building a portfolio of talks for repeat appearances
- App experimentation
- Few discussions in the industry
- Personal experience in booking and app testing
Quotes of the Week
Standout quips from this week’s roundtable
“If I can save four hours a week, that will make a lot of people happy.” — Jorden Lentze
CRO Link Digest
Links to interesting, amusing, thought-provoking, or downright silly content shared at this week’s roundtable
- Kameleoon 2024 Thought Leadership Awards – LinkedIn post from Kameleoon
- Test & Learn Community – Organization Homepage
- Conversion Hotel – Conference Homepage
- Experimentation Elite – Conference Homepage
- EXL Meetups by Speero – Event Calendar
- Ressada – AI-Powered Text Mining Software
Off-Topic Sidebars
Experimentation isn’t the only thing we talk about at the CRO Roundtable. There’s often a healthy dose of discussion on shared interests, personal passions, and hobbies. This week we had some sidebars about:
- Running multiple Disney marathons
- Comparing paces for 5k, 10k, and half marathons
- Wine as a weekend relaxation
Off-Topic Shareables
- No off-topic shareables this week, sorry!