August 2, 2024
We need to do another iteration of this, and that’s fine. It’s the CRO Roundtable Roundup!
Thanks to Matt Beischel, Iqbal Ali, and Craig Sullivan for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us this Friday, August 9.
This Time We Discussed:
- Strategies for creating and distributing content
- Regular content creation involves significant time and effort
- Use a combination of video mentions and LinkedIn posts for visibility
- Focus on creating high-quality, regular content
- Streamline content focus to manage workload and ensure consistency
- Live streaming and audience interaction
- Use automation tools to reduce workload and improve efficiency
- Securing sponsorship for content creation
- Simplify options to avoid overwhelming potential sponsors
- Consider the value of different sponsorship opportunities within a single content piece
- Hold back some content as a bargaining chip for negotiation
- Consult with experienced professionals for pricing and strategies
- Leverage connections and networks
- Attract long-term sponsors with high-quality, regular content
- Preparing sponsorship proposals
- Highlight the audience and reach
- Use clear and simple language
- Be transparent with sponsors about what they will receive for their investment
- Pricing models for content sponsorship
- Offer packages with different tiers for flexibility and budget considerations
- Bundle content types to offer comprehensive sponsorship packages
- Assign price points to each sponsorship slot with a minimum spend requirement
- Long-term sponsorship commitments provide financial stability and predictability
- Lump-sum sponsorships improve cash flow and reduce administrative burden
- Adapt based on audience growth and feedback
- Monitor and adjust based on content performance and engagement
Quotes of the Week
Standout quips from this week’s roundtable
“Because we’re in sort of unknown territory, right?” – Iqbal Ali
CRO Link Digest
Links to interesting, amusing, thought-provoking, or downright silly content shared at this week’s roundtable
- No links this week, sorry!
Off-Topic Sidebars
Experimentation isn’t the only thing we talk about at the CRO Roundtable. There’s often a healthy dose of discussion on shared interests, personal passions, and hobbies. This week we had some sidebars about:
- No off-topic sidebars this week, sorry!
Off-Topic Shareables
- No off-topic shareables this week, sorry!