Company of One
What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better—and smarter—solution is simply to remain small? This book explains how to do just that.
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Precise A/B testing and genuine engagement drive effective CRO strategies and authentic user experiences.
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Prioritize maintaining a small, focused business to reduce stress and increase value without the complexities of scaling.
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Experimentation Island was an intensive, valuable conference that highlighted differences in experimentation culture between the US and Europe, emphasizing networking and knowledge exchange.
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Prioritizing QA in experimentation is essential to prevent costly mistakes, ensure accuracy, and streamline processes.
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Ensuring statistical integrity, mitigating bias, and properly using AI in experimentation are crucial to meaningful CRO insights.
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Accessibility and user inclusivity are not just ethical obligations but strategic advantages that can significantly increase reach and usability for everyone.
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Cross-functional skills, strategic testing, and AI-driven innovations are pivotal for the future of product management and experimentation.
Novelty and Familiarity Effects
CRO Talks Podcast – Episode 29 https://youtu.be/6hnbhjYMEEg The TL:DL – A One-Sentence Takeaway Novelty and familiarity effects are often overstated but rarely proven in practice. The Full Episode Summary Novelty effects are heightened interest or engagement resulting from new or unfamiliar stimuli. Familiarity effects relate to users’ comfort with known designs and features, which can […]
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Experimentation is increasingly viewed as a skill integrated into product or marketing roles rather than a standalone discipline, emphasizing adaptability and cross-functional relevance.