CRO Roundtable 249
Understanding and bridging the cultural and organizational divides between CMOs and CROs is key to advancing data-driven experimentation.
CRO Roundtable 248
Automated experiment updates should only trigger when action is needed to avoid information fatigue and drive meaningful engagement.
CRO Roundtable 247
Multi-armed bandits (MABs) can optimize short-term decisions when type 1 error control isn’t essential, but AB testing remains vital for learning and confidence in results.
CRO Roundtable 246
AI and similar tools are transforming automation, research, and CRO workflows—but thoughtful implementation still matters more than flashy features.
Gap Selling
People don’t buy from people they like. No! Your buyer doesn’t care about you or your product or service. It’s not your job to overcome objections, it’s your buyer’s. Closing isn’t a skill of good salespeople; it’s the skill of weak salespeople. Price isn’t the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades.
Show Your Work!
Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery―let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive.
Reinventing Organizations
The way we manage organizations seems increasingly out of date. Survey after survey shows that a majority of employees feel disengaged from their companies. The epidemic of organizational disillusionment goes way beyond Corporate America-teachers, doctors, and nurses are leaving their professions in record numbers because the way we run schools and hospitals kills their vocation. Government agencies and nonprofits have a noble purpose, but working for these entities often feels soulless and lifeless just the same. All these organizations suffer from power games played at the top and powerlessness at lower levels, from infighting and bureaucracy, from endless meetings and a seemingly never-ending succession of change and cost-cutting programs.
CRO Roundtable 244
Poorly managed client onboarding and AI overhype underscore the critical importance of context, communication, and realism in tools and services.
Dead CRO
Jam Aisle
