CRO Roundtable 240
Prioritizing QA in experimentation is essential to prevent costly mistakes, ensure accuracy, and streamline processes.
CRO Roundtable 239
Ensuring statistical integrity, mitigating bias, and properly using AI in experimentation are crucial to meaningful CRO insights.
CRO Roundtable 238
Accessibility and user inclusivity are not just ethical obligations but strategic advantages that can significantly increase reach and usability for everyone.
CRO Roundtable 231
Cross-functional skills, strategic testing, and AI-driven innovations are pivotal for the future of product management and experimentation.
Novelty and Familiarity Effects
CRO Talks Podcast – Episode 29 https://youtu.be/6hnbhjYMEEg The TL:DL – A One-Sentence Takeaway Novelty and familiarity effects are often overstated but rarely proven in practice. The Full Episode Summary Novelty effects are heightened interest or engagement resulting from new or unfamiliar stimuli. Familiarity effects relate to users’ comfort with known designs and features, which can […]
CRO Roundtable 230
Experimentation is increasingly viewed as a skill integrated into product or marketing roles rather than a standalone discipline, emphasizing adaptability and cross-functional relevance.
CRO Roundtable 229
Effective QA and data visualization practices, coupled with clear stakeholder communication, drive successful experimentation outcomes.
CRO Roundtable 228
Understanding and optimizing the entire user journey—from initial trigger to post-conversion—is key to driving meaningful improvements in CRO.
CRO Roundtable 226
November 8, 2024 Earn a free promo every 5 punches. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel, Iqbal Ali, Craig Sullivan, and Marcella Sullivan for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us this Friday, November 22. One Sentence Takeaway Effective […]
CRO Roundtable 224
February 16, 2024 Please detach before depositing check. It’s the CRO Roundtable Roundup! Thanks to Matt Beischel and Jorden Lentze for joining us. Want to get in on the action and talk with cool CRO people like this? Then join us this Friday, November 1. One Sentence Takeaway Automation in CRO operations can save hours of […]