The CRO Roundtable
Casual conversations about experimentation. No sales pitch, no presentations, and no recording. You do NOT need a special invite to join; all are welcome. Open to experimenters and optimizers of any skill level. Meet and learn from CRO experts. Skill up. Ask questions. Participate!
Weekly, every Friday; don’t forget to add it to your calendar.
Europe – 4:00 PM UK / 5:00 PM CET
US – 8:00 AM PDT / 10:00 AM CDT / 11:00 AM EDT
Virtually, camera optional, but preferred.
Notes From Recent Roundtables
CRO Roundtable 254
Reframing experimentation as a decision-making tool helps overcome resistance and demonstrate long-term value.
CRO Roundtable 251
Experimentation measurement is evolving toward sophisticated quasi-experimental models as traditional A/B testing becomes less feasible in real-world environments.
CRO Talks Podcast
The companion podcast for the CRO Roundtable. A bite-sized chunk of content summarizing a recent roundtable discussion topic. Hosted by Matt Beischel and Iqbal Ali.
Latest Episodes
Novelty and Familiarity Effects
Novelty and familiarity effects are often overstated but rarely proven in practice.
Test Targeting Conditions
We cover the basics of test targeting; including triggering mechanisms, multi-stage triggering and tool differences with guest Jonas Alves.